About Adobe Marketo Engage AI

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue. Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Built from the ground up to be secure, support compliance, and easily connect to other applications, it powers marketing and sales team success at every maturity level. Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.

Pricing & plans

Pricing model: one-time

Enterprise plans typically include dedicated support, custom integrations, and volume discounts. Contact the vendor for a personalized quote.

Best for

Key features

• Maintain complete and up-to-date customer profiles.
• Update profiles based on engagement across channels and campaigns.
• Leverage native CRM integrations to keep sales and marketing data in sync.
• Partition your leads and data for different teams to maintain data privacy.
• Create consistent and personalized campaigns for customers and prospects.
• Execute across email, web, mobile, chat, events, webinars, digital advertising, and more.
• Integrate new channels to your marketing mix with ease.
• Tailor messaging and imagery for each customer while maintaining a consistent brand voice.
• Use AI to predict the content that will convert the best.
• Test content variations and apply learnings quickly across channels.